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Michael Jordan and the New Global Capitalism (New Edition)
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Walter LaFeber's timely analysis looks at the ways that triumphant capitalism, coupled with high-tech telecommunications, is conquering the nations of the world, one mind―one pair of feet―at a time. With Michael Jordan and the New Global Capitalism, Walter LaFeber has written a biography, a social history, and a far-ranging economic critique. From basketball prodigy to international phenomenon to seductive commercial ideal, Michael Jordan is the supreme example of how American corporations have used technology in a brave, massively wired new world to sell their products in every corner of the globe. LaFeber's examination of Nike and its particular dominion over the global marketplace is often scathing, while his fascinating mini-biography of Michael Jordan and the commercial history of basketball reveal much about American society. For this new paperback edition, LaFeber has added a chapter on globalization in a changed world, after mass protests and since September 11. "Bold, riveting....Brilliantly illuminates how hyper-US capitalism has spread its financial wings around the globe."―Douglas Brinkley "LaFeber brings an impressive intellect to bear on his subject."―Barbara Rudolph, Chicago Tribune
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Product details
Paperback: 220 pages
Publisher: W. W. Norton & Company; Expanded edition (September 17, 2002)
Language: English
ISBN-10: 0393323692
ISBN-13: 978-0393323696
Product Dimensions:
5.5 x 0.5 x 8.3 inches
Shipping Weight: 5.6 ounces (View shipping rates and policies)
Average Customer Review:
3.4 out of 5 stars
16 customer reviews
Amazon Best Sellers Rank:
#356,864 in Books (See Top 100 in Books)
This book was well thought out and very well written. It allowed even those of us not well-versed in economics or sociology to understand the big ideas and small nuances portrayed within the book.
This is one of my favorite books out there that discusses global capitalism, globalization, and the changing scope of the US' economy. The parts about Michael Jordan's life are tedious to read, but the analogy and comparison made are amazing.
An eye opening discussion of the modern commercial/cultural world and its implications for all nations. Probably could be presented in half the length but the closing segment nicely outlines the implications of the narrative. Note: the author was my college advisor.
So this was assigned as one of the textbooks for my Sociology courses, and it turns out the Kindle version does not include the 2002 addition of Chapter 7 which discusses a post 9/11 world.So I'm kinda screwed. This problem needs to be fixed.
Great book to read!
Walter Lafeber, a noted historian, writes about a parallel between the rise of basketball and the rise of what he calls the "New Global Capitalism." The culmination of this new capitalism is personified in the book with Michael Jordan.In his discussion of capitalism, the author brings up some examples that point out some of the disadvantages related to capitalism. While we could argue about whether capitalism is good or bad, the author is careful in not really getting into that argument so much as he acts as a cultural critic in how America is not only spreading capitalism around the world (seen by most Americans as good), but also spreading American culture around the world (seen by me at least as not so great).In one sense, most of the world is by now seeing the effects of American-style imperialism. The book does talk about how some have welcomed this and others have reacted harshly. I think the way that the author sees imperialism here is that America is imposing its culture on other nations. It may be at least somewhat fair to say that the people choose this fate, but economic theory would show otherwise: in a world of large companies and small companies, if a large company decides to compete directly with a small company, the large company will be the most likely winner because it is able to charge lower prices, etc. The same goes for large American companies imposing their business into other nations. Can French cafes compete with McDonalds?The author also talks about some of Michael Jordan's pitfalls, such as not speaking out against unfair labor practices in Nike factories, or gambling with known criminals. Why did Michael Jordan have such a strong following? Phil Knight himself even observed people bowing down to a life-size statue of Jordan (can we say idolatry?). While Jordan established himself early in his career as someone who "transcends race," his international fame came through an enormous worldwide marketing blitz. While he became known worldwide as an incredible basketball player, the marketing campaign surrounding him made him out to be much more than that. Through it all, Michael Jordan is still human, and so it is, too, that the economic system that brought him fame is built by humans. They both have incredibly strong points, but neither are infallible.This is not liberal junk. It is merely a book that keeps things in perspective.
Those who want to know what the WTO and IMF protest are about can start with this book. Lafeber's book simplifies the key issues of global corporatism (not free trade; not merely capitalism but corporatism) while relating the rise of the US with the rise of basketball. A great intro book for basketball fans who claim to not understand or care about what is Globalization. They should, but LaFeber stops short of taking a stand on the issue himself. As a historian he merely reports what happened without predicting the future. Contrary to the anonymous reviewer who panned the book as "Liberal Junk," I felt LaFeber stayed extremely neutral- which is my major problem with the book. Remove the Michael Jordan biography, and this book says what Ben Barber's 'Jihad vs. McWorld' does in 1 chapter. Except Barber explains the WHY we should care; not just what's going on in this Corporate world as LeFeber.
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